In the beginning when we founded the company we called our solution T3-reporting (T3-raportointi in Finnish). Ever since we adopted NordSafety as our company brand, we've been balancing with two different brands. For a while now we’ve been dreaming of combining these two amazing brands and move everything under one brand: NordSafety.
First step of our brand work was to discuss internally if NordSafety is a brand that we are all happy with and does it send the right message to our clients and the public. We all agreed that NordSafety name itself conveys the right message; it represents safety on many different levels and tells what we are doing.. So at least we feel that its a really solid brand and gives the right message to the world. We’ve had some doubts of course as we work also with environment and quality. But we saw that we can handle this by keeping those themes closely involved with our brand message.
We’ve also written down our purpose as a company. We put it in one sentence:
“We want to use new technology to help people’s every day work”
That sums up really well what motivates us. It’s also the driver for our technology team to challenge themselves every day to develop simplified solutions for our clients, to enjoy and to be proud of the work they do.
Another thing we cleared form our tables are our web pages. We completely rebuilt them in order to tell more about what we do and what NordSafety really is. We hope that our visitors are now able to get a better overall idea how safety, environment and quality management are changing. The technology has opened many doors and we are just touching the surface of its capabilities at the moment. New innovations are on the way all the time and we promise to deliver the smartest tools to help you to be more productive and make your organization safe.